Projects
Here, you'll find a curated selection of my work that showcases a small portion of my diverse skill set. Having worked in highly regulated industries, I understand the process of guiding projects from initial concepts through strict approval stages and onto social platforms that surpass performance expectations. Explore examples to get a glimpse of what I can create.
Organic Content
Content I'm proud of:
-
A trend, but make it corporate.
-
#BossesDay, but humanize our leaders.
-
Celebrated a company win as our CEO.
Initiatives
-
Successfully initiated both an Employee Advocacy Program and an Executive Social Program the ground up at my organization.
-
Crafted engaging content for our CEO's LinkedIn profile, resulting in over 260K impressions and over 7K engagements annually.
-
Developed comprehensive training materials, created job descriptions, and effectively onboarded seven full-time social media associates along with eight interns.
Heated Exchange
Project Lead, Scriptwriter & Director
This project was a fun one. One of my main goals for the executive social program was to humanize our senior officers, and this video did just that. I conceptualized this project from beginning-to-end including script writing, approvals, design coordination, prop purchasing, directing during filming and overseeing editing.
Although it was distributed internally to associates, check out the finished product
on YouTube.
Objective: Humanize senior leaders
Audience: Associates
Execution: YouTube & internal communications
Results: Over 2K views
Skills
-
Executive Communications
-
Social Media Strategy
-
Content Strategy
-
Employee Advocacy
-
Cross-functional Leadership
-
Social Analytics
-
Community Management
-
Brand Storytelling
-
Copywriting
-
Trend Analysis
-
Short-form Video
-
Meta Business Suite
-
Meta Ads Manager
-
Hootsuite Enterprise
-
Adobe Creative Suite
-
Canva
-
ChatGPT