Projects
Here, you'll find a curated selection of my work that showcases a small portion of my diverse skill set. Having worked in highly regulated industries, I understand the process of guiding projects from initial concepts through strict approval stages and onto social platforms that surpass performance expectations. Explore examples to get a glimpse of what I can create.
Organic Content
Content I'm proud of:
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A trend, but make it corporate.
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#BossesDay, but humanize our leaders.
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Celebrated a company win as our CEO.
Initiatives
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Successfully initiated both an Employee Advocacy Program and an Executive Social Program the ground up at my organization.
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Crafted engaging content for our CEO's LinkedIn profile, resulting in 230K organic impressions in 2025.
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Developed comprehensive training materials, created job descriptions, and effectively onboarded seven full-time social media associates along with eight interns.
Heated Exchange
Project Lead, Scriptwriter & Director
This project was a fun one. One of my main goals for the executive social program was to humanize our senior officers, and this video did just that. I conceptualized this project from beginning-to-end including script writing, approvals, design coordination, prop purchasing, directing during filming and overseeing editing.
Although it was distributed internally to associates, check out the finished product
on YouTube.
Objective: Humanize senior leaders
Audience: Associates
Execution: YouTube & internal communications
Results: Over 2K views
Skills
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Organic Content Creation
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Short-form Video Creation
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Graphic Design
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Scriptwriting
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Data Analysis
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Executive Social
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Employee Advocacy
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Copywriting
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Trend Analysis
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Community Management & Social Care
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Meta Business Suite
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Hootsuite
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Adobe Creative Suite
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Canva